Bhagavad Gita

Descriere & specificații

Eknath Easwaran's translations of The Bhagavad Gita and The Upanishads in paperback are the bestsellers among comparable translations. Second editions were published in 2007. n n n Sales for Easwaran's Classics of Indian Spirituality series: n n n The Bhagavad Gita - 235,000 units net, 33,400 units last year n n The Upanishads - 110,000 units net, 14,400 units last year n n The Dhammapada - 70,000 units net, 7,850 units last year n n n n About Easwaran's The Bhagavad Gita paperback n n n n Sales and Market Share: n n * Sales of more than 30,000 per year n n * 42% share of total US market for Bhagavad Gita translations and commentaries n n * Sells more than three times the second best-selling translation n n n n n What's special about this book: n n * Clear, accessible, reliable information n n * Extensive, 55-page introduction explains key concepts, cultural and historical context, relevance to modern readers n n n n n Readers: n n * Academic courses, e.g. Philosophy, Asian Studies, Religious Studies n n * Yoga schools n n * Readers interested in philosophy, spirituality, Hinduism, religion n

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